Case Study: ASK Italian drives mid-week footfall with Friendsday Wednesday by Wild Card

ASK Italian reaches 69 million people with Wild Card

The customer, ASK Italian, briefed the vendor Wild Card, a PR & strategic communications agency, to create a campaign that would drive mid-week visits from Gen Z and young Millennial women across its 66 UK restaurants.

Wild Card's solution was the "Feeding Friendships" platform, which introduced 'Friendsday Wednesday' with a free starter offer. The campaign leveraged research on loneliness, national PR, influencer partnerships, and paid social ads. The vendor, Wild Card, delivered significant results: the campaign reached 69 million people, secured press coverage reaching 66.1 million, and drove strong engagement, with one in ten Wednesday customers redeeming the offer and peak redemptions hitting 400 covers in a single day.

ASK Italian