Case Study: Smart Medical Buyer achieves 18% e-commerce conversion rate with Wigzo Technologies

Smart Medical Buyer Breaches 18% E-commerce Conversion Rate

Smart Medical Buyer, an online retailer of medical products and equipment in India, wanted to acquire, engage, and convert new customers at scale while also retaining visitors and turning them into subscribers and loyal customers. To address these challenges, they partnered with Wigzo Technologies and used Wigzo’s marketing automation tools across web push, on-site nudges, email, and SMS.

Wigzo Technologies implemented personalized opt-in notifications, cart recovery, browse abandonment, and behavior-based web push campaigns to re-engage visitors without requiring contact details. The result was strong growth, including a 112% increase in conversion, 43% more online transactions, 68% higher revenue, 14% more sales, 7% higher CTR, and 120.9K subscribers, with cart recovery campaigns reportedly recovering 15% of abandoned carts.

Smart Medical Buyer

Kunal Sood

Director of E-commerce