Case Study: Bajaj Electricals Achieves 2x Revenue with Wigzo Technologies

Bajaj Electricals Makes 2x Revenue Run With Wigzo

Bajaj Electricals, a globally renowned consumer products and retail brand, wanted a single solution to unify customer data, CRM, and marketing automation after struggling with siloed systems. The company’s goals were to improve transparency, optimize the customer journey, increase conversions and retention, and identify its most profitable customer segments. Wigzo Technologies provided its E-commerce Intelligence Engine to help address these challenges.

Wigzo Technologies implemented a four-part approach using e-commerce intelligence and analytics, push notifications, advanced user segmentation, and AI-based ad-spend optimization. The result was a 2x revenue increase over 12 months without additional marketing budget, along with a 101% revenue upliftment, a 15% increase in ARPU, and improved conversion rates.

Bajaj Electricals