Case Study: Amydus achieves 89% revenue growth with Wigzo and AdYogi

Amydus for the Win With 89% Revenue Growth - Powered by Wigzo & Adyogi

Amydus, a niche plus-size apparel brand for women’s and men’s clothing in India, wanted to grow its subscriber base, convert more visitors into buyers, and improve retention and customer lifetime value. The company also needed a better way to engage anonymous site visitors and segment customers based on purchasing behavior. Wigzo Technologies supported Amydus with marketing automation to address these challenges.

Wigzo Technologies, together with AdYogi, implemented targeted marketing automation and performance ad campaigns to drive qualified traffic and re-engage users who had interacted with email or SMS campaigns. The strategy helped Amydus achieve an 89% increase in overall revenue, a 58% lift in e-commerce conversion rate, 150.5K new subscribers, a 21% increase in festive-season conversion rate, and a 42% increase in average order value.

Amydus

Kartik Sapra

Co-Founder