Case Study: Listerhill Credit Union achieves its most successful mortgage lending year with Wier/Stewart

Listerhill Credit Union achieves its most successful mortgage lending year ever with Wier/Stewart

The customer, Listerhill Credit Union, needed a fresh mortgage campaign to stand out during a period of high home-buying demand. Their challenge was to highlight their local, friendly service and the key differentiator that they never sell their members' mortgages. The vendor, Wier/Stewart, was engaged for campaign development and design.

Wier/Stewart created the "Homegrown Loans" campaign, which celebrated all things local and authentic to engage Listerhill's community-focused customer base. The solution included unique direct mail, collateral, digital media, and guerilla marketing tactics like a farmers market booth. This campaign resulted in Listerhill's most successful mortgage lending year ever, blowing past all their goals and continuing to deliver powerful results into 2022.

Listerhill Credit Union