Case Study: B Lab drives climate action awareness with Wieden+Kennedy

B Lab launches COP26 campaign across 5 key visuals with Wieden+Kennedy

B Lab, a non-profit organization, challenged Wieden+Kennedy to help elevate its voice and drive positive change in time for the COP26 climate conference. The goal was to push the message that it is the job of every business leader, not someone else, to take immediate and actionable climate action. Wieden+Kennedy, a Certified B Corp, partnered with B Lab on this initiative.

Wieden+Kennedy developed a multi-lingual social and digital out-of-home (DOOH) campaign titled "It's (Y)our Job." The solution included five key visuals translated into several languages and a dedicated website, itsyourjob.com, providing tools for taking climate action. The campaign ran on social channels and was strategically placed in train stations and financial districts in the UK and the Netherlands to target policymakers and business leaders. Wieden+Kennedy successfully helped B Lab spread this unified message to a global audience during the pivotal COP26 event.

B Lab