Case Study: Vermont Federal Credit Union boosts reviews and ratings with Widewail

Vermont Federal Credit Union Increases Review Volume by 160% and Decreases Negative Reviews by 93% in 120 Days with Invite

Vermont Federal Credit Union faced a challenge in accurately reflecting its positive member sentiment online. Their Sales Relationship Manager, Sarah Marshall, noted that the praise received in person was not represented in their Google and Facebook reviews, and they lacked the time and resources to develop a consistent strategy to increase volume.

By implementing Widewail’s Invite review generation solution alongside a new internal process, the credit union saw dramatic results. Within 120 days, Widewail helped Vermont Federal increase its total review volume by 160%, decrease negative reviews by 93%, and improve its overall star rating from 3.9 to 4.3.

Vermont Federal Credit Union

Sarah Marshall

Sales Relationship Manager