Case Study: Skin Spa New York boosts reviews and search visibility with Widewail

Skin Spa New York generates nearly 400 new reviews and boosts search visibility for 8 spa locations in NYC and Boston

Skin Spa New York, a multi-location med-spa, partnered with vendor Widewail to address the challenge of motivating its many satisfied clients to leave online reviews and to increase its overall search visibility. The business relied on word-of-mouth and referrals for growth but found that happy clients rarely took the extra step to post a review without a streamlined, automated process.

Widewail implemented its Engage and Invite products, integrating with the spa's Boulevard business management software to automate SMS review requests. This solution generated 394 new reviews in seven months, giving the locations an average 4.6-star rating. The implementation also led to a significant measurable impact on search visibility, with one location experiencing an 86% lift. Widewail's tools provided essential data analysis and gave managers more time to focus on client care.

Skin Spa New York

Katie Werbowski

Senior Manager, Skin Spa New York