Case Study: Natura Gardens boosts lease-up reviews and reputation with Widewail

Natura Gardens - Customer Case Study

Natura Gardens, a new lease-up multifamily community in Miami managed by Grove Management, faced the challenge of building a positive online reputation quickly. They needed to populate their new Google Business Profile with reviews to establish legitimacy and attract prospective residents, a task made difficult by the nature of lease-up properties. To address this, they turned to vendor Widewail for its reputation management solutions, specifically the Invite and Engage products.

Widewail implemented its automated review solicitation tool, Invite, to text prospects and residents asking for reviews, while its managed response service, Engage, handled all professional reply drafting. This solution allowed the onsite team to focus on resident experience. As a result, Natura Gardens received 88 new reviews with a 4.8-star rating in just four months, successfully jump-starting their online presence and building trust with prospects.

Natura Gardens

Alberto Amador

Area Community Manager