Case Study: Code Style Club boosts Google and Facebook reviews with Widewail Invite

Local Hair Salon Increases Google Reviews by 573% in First 60 Days with Invite

Code Style Club, a new hair salon in Burlington, Vermont, faced the challenge of establishing its local reputation as a new business during the global pandemic. Owner Jenny Carlson knew the social proof from online reviews was critical but had only accrued 15 Google reviews in three months. She needed a solution to generate more reviews and turned to Widewail's Invite product.

Widewail implemented its Invite review generation service, which sends a post-appointment SMS to customers requesting a review. This simple process took the salon staff only seconds to initiate. As a result, Code Style Club increased its Google reviews by 573% in the first 60 days, adding 109 new reviews across Google and Facebook with a 38% conversion rate on the text messages sent.

Code Style Club

Jenny Carlson

Owner