Case Study: Koons Automotive Group Generates 30,000 Reviews with Widewail

Koons Automotive Group - Customer Case Study

Koons Automotive Group, a large automotive dealership group, partnered with the reputation management vendor Widewail. Their primary challenge was to significantly increase their volume of customer reviews and improve their visibility in local Google search results, aiming to establish a stronger competitive advantage in their various markets.

Widewail implemented its automated review solicitation solution, Invite, which sent SMS requests to customers. Over 17 months, this generated 29,779 new reviews with an average rating of 4.4 stars. This strategy, complemented by Widewail's Engage response service, led to a 24% increase in Google search visibility, a 16% lift in Google Business Profile engagements, and a rise in their average rating from 4.2 to 4.4 stars, solidifying their local market dominance.

Koons Automotive Group

Jake Barron

Marketing Director