Case Study: Cavender Auto Group boosts review volume and customer insights with Widewail

How to Get More Reviews and Accurate Customer Insights

Cavender Auto Group, an automotive dealership group based in San Antonio, faced the challenge of generating a low volume of online reviews, which prevented them from gathering accurate customer insights to inform their operations. They partnered with the reputation management vendor Widewail to address this issue and implemented its Invite and Engage products to automate review solicitation and response.

By using Widewail's tools to ask every customer for a review, Cavender significantly boosted its review volume. In the first 10 months, they received 9,800 new reviews with an 18% conversion rate and a 4.7-star average. This increase provided the data needed to identify operational trends and make improvements. Widewail's solution also ensured all new reviews received a timely, professional response, further enhancing their online reputation and customer engagement.

Cavender Auto Group

Colby Joyner

VP of Marketing and Strategy