Case Study: Nyle Maxwell Family of Dealerships boosts review volume 180% with Widewail

Automotive Group Increases Review Volume 180% in First 30 Days with Invite; Collects New Customer Video Testimonials via Invite Video

The Nyle Maxwell Family of Dealerships, an automotive group in Central Texas, was struggling with an underwhelming volume of customer reviews and a significant level of negative sentiment. They were also managing multiple reputation management vendors. They were already using Widewail’s Engage review response service at several locations but sought a more comprehensive solution to generate more reviews.

Widewail implemented its Invite review generation software alongside the existing Engage service, creating a single-vendor reputation management solution. The results were immediate and significant, with the dealership group achieving a 180% increase in review volume and a 58% reduction in negative sentiment within the first 30 days. Later, by adding Widewail’s Invite Video, they successfully collected 41 new customer video testimonials in just five months.

Nyle Maxwell Family of Dealerships

Thomas E. Eggers

Platform Digital Director