Case Study: Volvo Cars achieves centralized intelligence, boosted productivity and strategic impact with Wide Narrow

Volvo Cars - Customer Case Study

Volvo Cars, the Swedish premium automaker, faced a critical turnaround after years of declining market share and rapid ownership and strategy shifts; its Market Intelligence team was operating reactively and not supporting the company’s strategic agenda. To optimize staff resources and re-align intelligence with top‑level strategy, Volvo Cars engaged Wide Narrow and adopted the Wide Narrow Intelligence Productivity Software.

Wide Narrow redesigned Volvo Cars’ intelligence process and implemented a centralized intelligence platform plus a cross‑functional, cross‑geography framework, effectively converting the MI department into an internal consultancy. Wide Narrow’s solution delivered a globally accessible platform, greatly improved collaboration and information sharing, MI ambassadors embedded in all key projects, increased frequency and quality of deliverables despite reduced headcount, and stronger organization‑wide strategic orientation.

Volvo Cars

Niklas Andersson

Director Revenue Management