Case Study: Mercedes-Benz Stadium streamlines fan journeys with Wicket facial authentication

Mercedes-Benz Stadium - Customer Case Study

Mercedes-Benz Stadium, a major sports venue, aimed to elevate its fan experience by minimizing wait times at key touchpoints like entry and concessions. To achieve this, they partnered with the vendor Wicket to implement its facial authentication software.

Wicket's solution enabled express entry lanes, self-serve bars, and checkout-free stores, all powered by a seamless, opt-in facial recognition system. This resulted in a four times faster ticketed entry, a 60 percent repeat usage rate for facial payments, and a significant reduction in the operational burden on staff, streamlining the entire gameday experience for fans and employees alike.

Mercedes-Benz Stadium