Case Study: Todd Brown Marketing achieves 20–30 new buyers per day and confident Facebook ad scaling with Wicked Reports

Why Todd Brown Marketing credits Wicked Reports with 20 to 30 new buyers every day

Todd Brown Marketing, led by direct response expert Todd Brown, needed a reliable way to calculate long‑term ROI and customer lifetime value for its Facebook ad campaigns so it could scale with confidence. To solve that measurement gap, Todd Brown engaged Wicked Reports and used Wicked Reports’ customer LTV tracking tools to connect ad data with 1st‑party CRM and sales information.

Wicked Reports tracked initial purchases and downstream customer value, enabling Todd Brown Marketing to spend more aggressively and optimize campaigns (especially desktop). The results: Wicked Reports helped generate 20–30 new buyers per day, $41,562 in sales from $9,959 Facebook ad spend in one week (317% ROI), a positive return from day one, and the confidence to more than double the marketing budget.

Todd Brown

Todd Brown

Owner