Case Study: OneCore Media escapes retargeting loops and grows new-customer revenue with Wicked Reports

OneCore Media grows revenue and new customers in 7–8 months with Wicked Reports

OneCore Media, an agency managing ecommerce clients like SweetLegs, faced a challenge where their clients' growth had stalled due to an over-reliance on retargeting. While platform metrics showed high ROAS, they lacked a clear way to attribute spend to new customer acquisition and cross-referencing data from multiple sources was slow and ineffective. They turned to Wicked Reports for an unbiased attribution solution to escape this retargeting loop.

Wicked Reports provided a shared source of truth with tools like FunnelVision and multi-model attribution. This allowed OneCore to refocus their strategy on new-customer acquisition. As a result, for client SweetLegs, they generated more revenue and more new customers in the first 7-8 months on roughly half the ad spend compared to the prior year. The implementation by Wicked Reports also increased team confidence and client alignment.

OneCore Media