Case Study: Huha achieves 30x growth and profitable Pinterest scaling with Wicked Reports

Huha scales from $1M to $30M with Wicked Reports

Huha, a women's underwear brand, faced the challenge of scaling its customer acquisition profitably. The brand's agency, Magic vs Machine, struggled with platform-biased attribution and a lack of clarity on which channels were driving new versus repeat customers, especially after iOS 14.5. They turned to Wicked Reports for its first-party, click-based attribution service to get a reliable view of cross-channel performance.

By implementing Wicked Reports, the agency gained scientific attribution that distinguished new customer acquisition from retargeting. This revealed that Pinterest was a highly profitable top-of-funnel channel and identified inefficiencies in Meta's Advantage+ campaigns. Using Wicked Reports' insights, Huha profitably scaled its Meta spend 3x year-over-year and unlocked Pinterest to achieve a 3x ROAS, growing from $1M to $30M in annual revenue.

Huha