Case Study: UMZU Doubles Revenue with Wicked Reports

How UMZU used Wicked Reports' full funnel marketing attribution to scale revenue 180% on campaigns that look unprofitable in the ad platforms

UMZU, an ecommerce health supplement subscription company, needed a more accurate way to measure marketing performance because ad platform reporting was missing recurring subscription revenue and often over- or under-credited conversions. They partnered with Wicked Reports, using its full-funnel marketing attribution to get clearer visibility into what was actually driving revenue across channels.

With Wicked Reports, UMZU gained attribution tied closely to Shopify revenue, cross-platform transparency, and more reliable ROI insights to guide ad spend decisions. As a result, UMZU achieved positive ROI on paid advertising within six months, reduced customer acquisition cost by $100, lowered cost per lead by 43%, and increased annual revenue by 180%, doubling revenue in the process.

UMZU

Robert Walker