Case Study: Trifecta Nutrition achieves 900% ARR growth and full LTV attribution with Wicked Reports

How Trifecta Nutrition has grown over 9x in annual recurring revenue with Wicked Reports

Trifecta Nutrition, the nation’s largest organic meal delivery service, needed a way to track long purchase journeys and tie recurring subscription revenue back to the marketing touchpoints that created awareness, leads, and re-engagement. Using WordPress/WooCommerce and HubSpot for ecommerce and customer data, they turned to Wicked Reports and its LTV tracking and revenue attribution tools to get a full picture of the customer journey across channels.

Wicked Reports implemented cross-channel LTV and revenue attribution so Trifecta could connect clicks and leads to recurring subscription value, track organic and paid Instagram/influencer traffic, and reveal hidden long-term ROI. The result: Trifecta Nutrition grew over 900% in ARR since adopting Wicked Reports, tied revenue to 282,000 Instagram followers, saved roughly $1,600,000 in ad spend by scaling only winning campaigns, and gained the visibility to confidently invest in high-value marketing.

Trifecta Nutrition

Tessa Bicard

Marketing Director