Case Study: Traders Reserve achieves 10x return on ad spend with Wicked Reports

How Traders Reserve drove a 10x return on their ad spend with Wicked Reports

Traders Reserve, a Maryland-based financial publisher, was unable to measure customer lifetime value or attribute recurring revenue from its multi-channel campaigns run through Ontraport and promoted via Google and Facebook Ads. Because Ontraport only tracked one-time purchases, Traders Reserve couldn’t see the long-term ROI of its acquisition spend or identify which channels and keywords produced its most valuable recurring customers, so they engaged Wicked Reports for LTV and attribution tracking.

Wicked Reports implemented attribution models that tied recurring revenue back to initial clicks and leads, revealing true customer value over time and the highest‑performing channels and keywords. With Wicked Reports’ insights Traders Reserve scaled winning campaigns, increased ad spend from $5,000 to $18,000 in three months, generated roughly $300,000 in revenue over 12 months, and achieved at least a 10x return on ad spend.

Traders Reserve

Traders Reserve

Finance Publishing