Case Study: Printed Kicks achieves a 332% Google Ads ROI increase with Wicked Reports

How Printed Kicks achieved a 332% increase in Google Ads ROI

Printed Kicks, a family-owned ecommerce company selling patriotic apparel and decor, struggled with conflicting attribution data from Facebook, Google, Klaviyo, and Shopify. They used Wicked Reports’ marketing attribution platform to get a clearer view of which channels were actually driving revenue and to improve ad spend decisions ahead of Black Friday/Cyber Monday.

By implementing Wicked Reports, Printed Kicks centralized reporting and gained accurate, unbiased attribution tied to real revenue. The result was a 332% increase in Google Ads ROI, a $22 decrease in CPL, and a 12% increase in customer LTV, helping them identify Google as their highest-ROI channel and optimize future campaigns.

Printed Kicks

Ben Cook

Printed Kicks