Case Study: PlusThis doubles ROI and scales paid ad revenue with Wicked Reports

How PlusThis More Than Doubled Their ROI From Paid Ads

PlusThis, a SaaS marketing automation toolkit for entrepreneurs, needed a clearer view of whether its paid ads were driving free trials and, ultimately, paying customers. The company was dealing with conflicting data across Facebook Ads, Infusionsoft, and Stripe, and was spending too much time reconciling numbers in spreadsheets.

Using Wicked Reports’ ROI reporting and attribution dashboard, PlusThis connected its advertising, CRM, and payment systems into one place to track first clicks, last clicks, and revenue more accurately. With Wicked Reports, PlusThis cut Google CAC in half, nearly doubled ROI from paid advertising, and increased revenue from ads by 7x while saving hours each week on manual analysis.

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