Case Study: Pescosolido Marketing cuts CPA from $90 to $38 and grows monthly profits to $91,000 with Wicked Reports

How Pescosolido Marketing cut their ecommerce client's cost per acquisition by 237% with Wicked Reports

Pescosolido Marketing, a Facebook ad and social media management agency, was managing an ecommerce client spending $30k–$50k per month on Facebook but couldn’t confidently scale campaigns because Facebook’s single-channel attribution was over-crediting its network and failing to capture recurring, long-term revenue. To get a clearer view of which ads and touchpoints actually drove sales, Pescosolido Marketing turned to Wicked Reports’ multi-touch, multi-channel attribution platform.

Wicked Reports connected ad spend, clicks, CRM conversions and sales to attribute lifetime value across the customer journey, allowing Pescosolido Marketing to optimize for high-value customers rather than short-term conversions. Using Wicked Reports, they cut CPA from $90 to $38 in two months, grew monthly profits from $54,000 to $91,000 by month three, and drove a reported 237% decrease in Facebook Ad Cost‑Per‑Action, enabling them to scale winning campaigns.

Pescosolido Marketing

Michelle Pescosolido

Co-founder