Case Study: Mastering Diabetes achieves 45% revenue growth with Wicked Reports

How Mastering Diabetes increased their subscription digital ecommerce product revenue by 45% in less than a year with Wicked Reports

Mastering Diabetes is a digital subscription ecommerce company that helps people manage diabetes through personalized coaching. Their founder, Cyrus Khambatta, needed a reliable multi-channel attribution tool to understand where customers were actually coming from so they could spend ad budget on channels that reached the right people. They turned to Wicked Reports for clearer marketing data and attribution insights.

Using Wicked Reports, Mastering Diabetes identified which funnels and channels were bringing in actual paying customers and which were ROI-neutral, ROI-negative, or worth scaling. As a result, they increased revenue by 45% in less than a year, raised average customer LTV from $154 to $179, and gained 100% greater confidence in their marketing decisions.

Mastering Diabetes