Case Study: Henry Reith achieves a 500% increase in marketing ROI with Wicked Reports

How Henry Reith helped his clients drive a 500% increase in marketing ROI with Wicked Reports

Henry Reith, an online marketing consultant and entrepreneur from Melbourne, was struggling to prove which channels and touchpoints were driving true value for his clients. He needed a way to attribute sales across the entire buyer journey, track lifetime value without relying on manual Google Analytics/pixel work, and measure the value of each click — so he turned to Wicked Reports’ multi‑touch attribution and ROI/LTV tracking platform.

Wicked Reports connected to first‑party CRM and sales data to provide multi‑touch attribution, real‑time LTV updates, and channel ROI reporting, letting Henry identify high‑value channels and scale with confidence. The results were dramatic: one campaign delivered a 350% ROI increase and another a 500% increase; overall spend of $53,560 produced $510,590 in revenue (470% ROI), Facebook $37,548 → $154,873 (312%), Google $16,013 → $96,411 (440%), plus 6,023 new leads and 10,087 sales — outcomes Henry now tracks for all his clients with Wicked Reports.

Henry Reith

Henry Reith

Marketing Consultant