Case Study: Get Maine Lobster achieves an extra $800,000 in annual profit with Wicked Reports

How Get Maine Lobster generated an extra $800,000 in profit per year with Wicked Reports

Get Maine Lobster, an ecommerce lobster delivery business in Portland, Maine, was struggling to make Facebook ads profitable and couldn’t trace which leads turned into sales across Klaviyo, Infusionsoft and Shopify. After spending nearly $5,000 on ineffective Facebook campaigns, they engaged Wicked Reports to connect ads to CRM data and track long-term customer LTV to reduce acquisition costs and identify channels delivering at least 100% ROI.

Wicked Reports implemented first‑opt‑in/New Lead attribution, the Facebook ROI Report, Sales Velocity and Buying Day & Time reports to match messages to the right audiences, optimize email send times, and reallocate ad spend to winning campaigns and geographies. The results: a 263% increase in Facebook ad ROI, an 82% lift in first‑week email conversions (from 29% to 53%), $157,584 in sales from $16,972 ad spend in 90 days, over 600% ROI on one campaign, doubled paid ad ROI overall, and an estimated $800,000 extra profit per year — all driven by insights from Wicked Reports.

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