Case Study: ClickFunnels achieves 10X ad revenue growth in under two years with Wicked Reports

How ClickFunnels increased their ad revenue by 10X in less than two years

ClickFunnels, a SaaS website and sales-funnel builder, needed to scale paid advertising and increase lifetime value (LTV) from email and organic channels but didn’t trust standard Facebook/Google attribution. They implemented Wicked Reports’ LTV tracking and People‑Based Tracking™ to accurately connect ads to specific sales and distinguish recurring revenue from new sales.

Using Wicked Reports’ cohort and people‑based attribution, ClickFunnels scaled winning campaigns and cut losers, driving a 236% increase in Facebook ad ROI, an extra $1,208,243 in monthly revenue from paid advertising, an 18X increase in email revenue, and roughly $35M and $47M in additional profit in years one and two respectively. Wicked Reports’ accurate recurring‑revenue attribution let ClickFunnels focus spend on high‑LTV customers and substantially improve marketing ROI.

ClickFunnels

John Parks

ClickFunnels