Case Study: Cbazaar achieves 52% higher Meta revenue from new customers with Wicked Reports

Cbazaar boosts Meta revenue 52% with Wicked Reports

Cbazaar, a global Indian fashion brand, faced the challenge of scaling its Meta advertising. The platform's algorithm was primarily retargeting existing customers, which resulted in a flat rate of new customer growth despite a good-looking ROAS. They partnered with Wicked Reports to implement its Advanced Signal and 5 Forces AI solutions to train Meta to seek out net-new buyers and eliminate wasted ad spend.

Wicked Reports implemented a solution using Advanced Signal to send Meta new-customer-specific conversion events, training its algorithm to find first-time buyers. This was combined with 5 Forces AI to automatically prune underperforming campaigns and reallocate budget. As a result, Cbazaar achieved a 52% increase in Meta revenue from new customers, a 127% increase in total new customers acquired, a 63% reduction in new customer acquisition cost (nCAC), and a 17% reduction in overall ad spend.

Cbazaar