Case Study: C4 Social Achieves 100% Ad Account Predictability and Cuts nCAC by 15% with Wicked Reports

C4 Social - Customer Case Study

C4 Social is an agency working with Healthier Home Products that needed a more predictable way to report ad performance and prove value to clients. Their challenge was the “attribution gap” across Meta and Google, where multiple platforms claimed the same sales, making ROI hard to trust. They turned to Wicked Reports and its multi-touch attribution and velocity reporting tools to better understand customer behavior and ad performance.

Using Wicked Reports, C4 Social identified that many customers purchased on impulse within a three-day window, then adjusted creative and targeting to maximize DAY 0 purchases. With Wicked Reports’ First Click Velocity Report and New Lead Sales Velocity Report, the agency was able to predict profitable campaigns 30–60 days ahead, reduce new customer acquisition cost by 15%, double leads and customers since the start of 2024, and maintain a $60 AOV while scaling media spend.