Case Study: Milton Keynes City Council improves city navigation with WHP Creative's wayfinding and signage system

Milton Keynes City Council simplifies city navigation with WHP Creative

The Milton Keynes City Council faced a challenge in encouraging its residents, businesses, and visitors to use sustainable transport options. Their previous communications were unclear and lacked cohesion, making it difficult for people to understand or navigate the different transport modes. The council engaged WHP Creative to develop a new wayfinding and signage system.

WHP Creative developed a structured identity and communication system built around a colour-coded framework to distinguish transport modes. They introduced a perspective-based grid, an illustrative style, and a flexible wayfinding approach using directional chevron markers. This solution, which included a new icon set and comprehensive guidelines, made movement across the city easier to understand and helped people navigate with greater confidence.

Milton Keynes City Council