Case Study: MeCo achieves clarity and a stronger brand identity with WHP Creative

MeCo builds a clearer brand identity with WHP Creative

The customer, MECO (MeCo), a meticulous construction business, faced the challenge of an underdeveloped brand identity that lacked the presence needed to support its long-term growth. Their initial branding was functional but did not reflect the quality and care of their work. They engaged vendor WHP Creative for a comprehensive brand and design solution to create a more considered and dependable identity.

WHP Creative developed a new identity centered on the concept of a brick, creating a visual system based on repetition, alignment, and connection. This included a new name evolution to MeCo, a grounded color palette, and a tessellating grid for use across all digital and physical applications. The result was a precise and coherent brand foundation that reflects the pride in MECO's work and provides a flexible structure for the business to build upon as it grows. WHP Creative successfully provided a strategic solution that gives MECO the clarity needed for future expansion.

MECO (MeCo)