Case Study: Verrazano achieves upscale brand expansion and incremental revenue with Whoville

Verrazano - Customer Case Study

Verrazano turned to Whoville after Target wanted to expand beyond its existing luggage lineup with a more upscale, fashion-forward brand that could attract a new demographic and increase incremental sales. Whoville was brought in to develop the new brand and product concept for Target Stores.

Whoville created the Verrazano brand end-to-end, including naming, identity, packaging, point-of-sale design, website development, and the launch product assortment. The result was a highly successful brand rollout with luggage and backpacks sold in Target stores, helping refresh the retailer’s assortment and drive new revenue opportunities.

Verrazano