Case Study: organicKidz achieves standout baby brand growth with Whoville

organicKidz - Customer Case Study

organicKidz, a Calgary-based company behind the world’s first stainless steel baby bottle, needed help building awareness and supporting a broader go-to-market strategy for its innovative baby-feeding products. To reach both specialty baby boutiques and mass retail channels, the brand needed packaging, sales materials, and marketing assets that would help communicate its “better for baby” positioning and stand out with buyers and parents alike.

Whoville developed a full brand and marketing program for organicKidz, including product and package design, channel-specific catalogs, retailer presentations, website design, print advertising, merchandising, and a series of product videos. Whoville also launched and managed social media and a public relations campaign, helping organicKidz earn strong retail and consumer attention, win a Red Dot Award for the Bamboo Baby Bottle Tree, and successfully position the brand as a disruptive, award-winning leader in baby feeding products.

organicKidz