Case Study: Target’s Flirt home goods line achieves a fresh, youthful brand with Whoville

Flirt - Customer Case Study

Target asked Whoville to help create a fresh, fun brand for a candle product line aimed at reinvigorating its home goods department and attracting a younger female millennial shopper. The customer was Flirt, and the challenge was to develop a brand that would stand out and appeal to this target audience.

Whoville delivered FLIRT, providing brand identity design and a brand lookbook to shape the new product line’s visual presence. The result was a playful, modern brand built for Target’s home goods department, though no specific measurable impact was provided in the case study.

Flirt