Case Study: Experimental Game Play boosts tween and teen boys’ apparel appeal with Whoville’s exclusive gaming-inspired t-shirt line

Experimental Game Play - Customer Case Study

Experimental Game Play asked Whoville to create an exclusive t-shirt line for Target Stores aimed at tween and teen boys. The challenge was to design apparel that would stand out for this audience and feel fresh, relevant, and engaging.

Whoville developed an inventive product line featuring artwork from several independent video game developers, paired with a unique hangtag that included a downloadable game with each t-shirt purchase. This solution helped create a distinctive retail experience and added extra value for shoppers, with Whoville delivering the concept, identity, and retail presentation.

Experimental Game Play