Case Study: Ecopia launches eco-friendly gift bags with Whoville

Ecopia - Customer Case Study

Ecopia, an eco-friendly plastic gift bag brand from Tirta Marta, needed help bringing a category-disruptive product to North America and communicating the value of its biodegradable, tapioca-based bags. Whoville was brought in to develop the brand strategy, name, logo, packaging, merchandising, and initial product design.

Whoville created the Ecopia identity and launch materials, including website design, retail presentation, packaging, merchandising, and the first series of gift bags. The result was a cohesive, market-ready brand platform that helped position Ecopia around sustainability, science, and gift giving, though no specific numerical results were provided.

Ecopia