Case Study: Chippewa Spring Water revitalizes its brand with Whoville

Chippewa Spring Water - Customer Case Study

Chippewa Spring Water partnered with Whoville to revitalize its brand and packaging. The customer needed a refreshed brand identity and package design that would better express the freshness and tradition of its spring water products.

Whoville created a flowing logo type and an innovative dimensional bottle design that visually highlighted the water’s flavor on the inside of the bottle. The new package and brand identity helped Chippewa Spring Water achieve an award-winning look, though the case study does not provide specific quantitative results.

Chippewa Spring Water