Case Study: Chaos achieves a high-energy street hockey brand launch with Whoville

Chaos - Customer Case Study

Infinity Sports partnered with Whoville to create a new brand and go-to-market presentation for its aggressive street hockey equipment line, Chaos. The challenge was to develop a strong identity, packaging, merchandising, and retail materials that would appeal to the target demographic and stand out in stores.

Whoville delivered the Chaos brand with a high-energy name, bold design language, package design, product design, and retail presentation that jumped off the shelf. The result was a cohesive launch platform for the new street hockey line, though no specific measurable impact was provided in the case study.

Chaos