Case Study: adidas achieves premium North American retail placement for miCoach with Whoville

adidas - Customer Case Study

adidas partnered with Whoville to develop a retail branding strategy for its miCoach line of smart exercise equipment and clothing. As wearable consumer electronics grew in popularity, adidas needed a way to position miCoach as a compelling, premium offering across the retail landscape.

Whoville worked with adidas’s product teams in Germany and marketing teams in North America to create on-brand design and high perceived value across packaging, merchandising, and retail catalog assets. The result was miCoach placement in every major North American retailer, including premium visibility in Apple Store, and a market position that adidas has sustained in a highly competitive category.

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