Case Study: Women's Business Conference achieves 10,538 in-app actions and 51% networking action rate with Whova

Women’s Business Conference - Customer Case Study

The Women’s Business Conference (organized by NAWBO) gathered hundreds of women entrepreneurs in Indianapolis in 2014 and needed a way to centralize logistics, session info, sponsor exposure, and networking without adding event costs. Organizers turned to Whova for an event app to share local attractions, lodging and schedules while helping attendees connect before, during, and after the conference.

Whova delivered an app with a dedicated Logistics section, sponsor logo placement, session check‑ins, photo albums and discussion groups; sponsor logo placement convinced sponsors to fund the entire app, sparing WBC organizers the cost. With 530 attendees the Whova app drove 10,538 total in‑app actions, about 51% of which were networking actions, and users actively liked the app, checked into sessions, uploaded photos, and joined the WBC discussion group to sustain community engagement.

Women’s Business Conference