Case Study: UK and Ireland Fuel Distributors Association boosts sponsor ROI and networking with Whova

UK and Ireland Fuel Distributors Association generates 254 leads with Whova

The UK and Ireland Fuel Distributors Association (ukifda) faced the challenge of transitioning its major 40-year industry expo to a virtual format after a 2020 cancellation. With a small team, they needed to ensure high visibility and ROI for sponsors and exhibitors, create effective tiered packages, and facilitate valuable attendee networking via a platform everyone could use. They partnered with the event platform Whova to host their virtual expo.

Using Whova's digital Sponsor Center and Exhibitor Hall, ukifda enabled interactive booths for vendors and streamlined lead retrieval. The platform allowed for custom sponsor and exhibitor tiers with varying visibility and facilitated networking through attendee profiles, a Community Board, and virtual meet-ups. Whova's intuitive interface and resources ensured high adoption. The virtual event generated over 300,000 sponsor impressions, 3,000+ messages exchanged, and 254 leads, leading ukifda to plan hybrid events for the future.

UK and Ireland Fuel Distributors Association (ukifda)