Case Study: SHRM Georgia Chapter boosts attendee engagement and sponsor ROI with Whova

SHRM Georgia Chapter drives 356,500+ sponsor impressions with Whova

The SHRM Georgia Chapter faced challenges in managing their return to an in-person annual conference, including communicating event details, encouraging attendee networking, motivating visits to both physical and virtual exhibitor booths, and creating differentiated visibility for sponsors. They turned to the vendor Whova and its event management platform to address these needs.

Whova's solution centered on its Community Board for centralized communication and networking, virtual booths for exhibitor lead generation, and sponsor tiering for customized visibility. Gamification features like a leaderboard contest further drove engagement. The results were highly interactive, with over 3,900 messages sent, 356,500+ sponsor impressions generated, and exhibitors reporting a high return on investment. Organizers praised Whova for facilitating a successful and engaging event.

SHRM Georgia Chapter