Case Study: San Diego American Marketing Association boosts engagement and sponsor impressions with Whova

San Diego American Marketing Association drives 380,000+ sponsor impressions with Whova

The San Diego American Marketing Association needed a user-friendly platform to host its large hybrid Winter Academic Conference. Their challenges included facilitating virtual poster sessions, managing a complex and changing schedule, enabling attendee feedback, and providing easy technical support, all while ensuring high engagement for both in-person and online participants. They chose the Whova event platform to address these needs.

Using Whova, the AMA integrated Zoom for seamless streaming and utilized features like the Artifact Center for digital posters, personalized agendas, and a Community Board for networking. The organizers also created an "AMA Helpdesk" attendee profile for in-app support. The results were highly successful, with over 1,000 community posts, more than 380,000 sponsor impressions, and strong overall attendee engagement, demonstrating Whova's effectiveness in streamlining the complex hybrid event experience.

San Diego American Marketing Association