Case Study: MIT enhances hybrid event engagement and sponsor visibility with Whova

MIT unites hybrid attendees with Whova, driving 275 messages and 5,700+ website views

The Massachusetts Institute of Technology (MIT) organized its first Space Sector Market Conference as a hybrid event and faced challenges in seamlessly connecting in-person and virtual audiences, managing multiple attendee types, attracting sponsors, and effectively promoting the new event. To address these, MIT partnered with the Whova event management platform.

Using Whova's integrated hybrid settings and registration system, the organizers managed attendee types, streamlined check-ins via QR codes, and created targeted content. The solution included digital sponsor booths for visibility and an auto-generated event website for promotion. The result was a successfully unified event with high engagement, including 275 attendee messages exchanged, 216 community board posts, and an 87% positive attendee rating for Whova.

MIT (Massachusetts Institute of Technology)