Whova
9 Case Studies
Case Study: MIT Technology Review achieves rapid attendee engagement and thousands of networking actions with Whova
A Whova Case Study
MIT Technology - Customer Case Study
MIT Technology partnered with Whova to mobilize event information and create a digital community for EmTech Digital 2015. Facing a tight timeline (final decision less than two weeks before the event), the team led by Amy Lammers needed to rapidly deploy an app, drive attendee downloads, and connect 34 speakers with hundreds of attendees.
Whova used its Organizer Dashboard for a one-week setup, SmartProfile to prepopulate and streamline attendee profiles, provided promotional materials to boost downloads, and activated an interactive agenda with session comments and private messaging. The Whova app was built in one week, used by 235 attendees, generated 2,770 agenda views and 5,079 attendee profile views, and drove substantial speaker–attendee engagement.
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MIT Technology
Amy Lammers
VP, Events and Strategic Partnerships