Case Study: L’Oréal achieves better event communication, logistics, and networking with Whova

L’Oréal drives over 800 session views with Whova

L’Oréal, the world's leading cosmetics company, faced the challenge of effectively managing its Open Manufacturing America and Contract Manufacturer Quality Day event. The organizers needed to coordinate logistics for over 100 attendees, streamline communication between diverse manufacturing teams, simplify attendee check-in, and foster networking to promote partnership themes.

Using Whova's all-in-one event management software, L’Oréal implemented solutions including the app's announcement system, virtual agenda, and Community Board. Whova enabled seamless attendee check-in and badge printing, organized session logistics, and facilitated networking through discussion topics and icebreakers. The results included high engagement with over 800 session views, 400 profile views, 80 document views, and 70 photos shared, successfully maximizing attendee interaction and communication.

L’Oreal