Case Study: Exposure Events achieves increased attendee engagement and exhibitor exposure with Whova

Exposure Events - Customer Case Study

Exposure Events partnered with Whova to digitize and boost engagement at the North East Expo 2015, the largest one-day business event in the Northeast UK. Facing the challenges of increasing attendee engagement with exhibitors, convincing attendees to download another app, and driving networking activity, Exposure Events chose Whova’s mobile event app to support marketing, exhibitor visibility, and community-building.

Whova implemented an exhibitors list, SmartProfile for one-click networking, built-in social sharing (Twitter, Facebook, LinkedIn), and supported promotion via social media and a one-page flyer. The app was built in 1 week and drove measurable engagement: 274 attendees used the app, generating 1,938 agenda views and 5,196 attendee profile views, helping create thousands of networking actions; Exposure Events subsequently signed an annual package to use Whova for 14 expos.

Exposure Events

Andrew Charlton

Partner