Case Study: CDO Magazine boosts networking, lead generation, and virtual event engagement with Whova

CDO Magazine drives 1,500+ ticket sales with Whova

The Women Data Leaders' Global Summit, organized by CDO Magazine and the EDM Council's Women Data Professionals Forum, faced the challenge of managing a large, multi-session virtual event for nearly 2,000 attendees. Key hurdles included ensuring smooth live sessions with over 100 speakers, managing a complex 30+ session agenda, providing meaningful networking opportunities, and handling online registration efficiently. They turned to Whova's all-in-one event management platform for a solution.

Using Whova, organizers utilized rehearsal features to prep speakers, created color-coded tracks in the online agenda for easy navigation, and fostered networking through the Community Board and digital photo booths. The platform also provided integrated registration and virtual exhibitor booths for lead generation. This resulted in a successful event with over 1,500 tickets sold via Whova, more than 3,500 session views, exhibitors generating 150+ leads, and attendees sending over 500 messages to build connections.

CDO Magazine