Case Study: Cosmetics Manufacturing Company achieves secure, compliant Mandarin live chat across 10 Chinese brand sites with WhosOn

Cosmetics Manufacturing Company - Customer Case Study

A household-name cosmetics manufacturer with brands sold in 135 countries needed a Mandarin live-chat solution that would meet strict Chinese trade and data regulations and roll out across multiple brand sites in China.

We deployed a custom, compliance-checked WhosOn live chat across 10 group websites, hosted on a dedicated Chinese cloud server with an ICP licence (in partnership with Alibaba Cloud), fully localised into Mandarin and adapted to each brand’s design. The compliant, per-site rollout delivered consistent chat across the portfolio, matched Chinese user expectations, cut call volumes, and improved website contact rates and first-contact resolution.